Rovi Rolls out new Marketing Tools to Involve the Connected Consumer

Marketers are constantly looking for new ways to attract and interact with customers, especially through TV advertising. In a major update to its Rovi Advertising Network, Rovi Corporation is aiming to provide marketers with advanced tools to get the digital home further engaged with TV advertising across the likes of connected TV, media players, set-top [...]

Who Knew Adding a Share Button Would Get You Sued? Rovi Claims Hulu Is Infringing on Their Interactive TV Patents

Unfortunately the details are scarce at this time, but it has just hit the wire that Rovi (formerly Macrovision and Gemstar-TV Guide International Inc.) has set its lawyers on Hulu for what appears to be its latest Facebook integration. If you remember earlier this month, Hulu introduced the ability to share and discover videos with friends on [...]

Subscription-based Redbox Streaming Movie Service Coming Soon

Look out Netflix! Redbox's President, Mitch Lowe, told analysts yesterday that Redbox is working on a subscription-based streaming movie service that will provide members access to movies via the Internet, across a variety of devices, or through their retail kiosks. This model is a departure from Redbox's $1 a night DVD movie (and game... at some locations) [...]

Rovi and Delivery Agent Team Up to Provide Users ‘Shoppable’ TV Electronic Program Guides

Rovi and Delivery Agent are announcing today that they have formed a partnership that will bring TV owners with Rovi-powered EPGs the ability to make purchases of related goods showcased within or connected to specific programs using only their TV remote. As you can see in the screenshot above, The Biggest Losers' program page displays [...]

Rovi Launches What’s On TV iPad App, Sprinkles in Social TV Functionality

Like the Xfinity iPad app from Comcast, but not a subscriber? Well, Rovi earlier this month launched a free iPad app called What's On TV that provides users a swipe-friendly program guide (compatible with most services), search, in-depth program/cast details, program recommendations, and social functionality that taps Twitter for related tweets and check-ins. Overall the [...]

Rovi Acquires Sonic Solutions and Its RoxioNow Video Distribution Platform

Rovi, best known for its electronic program guide, video metadata service, and DRM solutions, has just entered into a definitive agreement to acquire Sonic Solutions. Yep, the very company that most likely powers your DVD / Blu-ray player software on your PC. However, the greatest catch in the deal is Sonic Solutions' RoxioNow video distribution [...]

Rovi Home Network Media Syncing Automotive Solution Announced

Big news today. Many of us have been waiting for the day when our cars would be smart enough to sync media content from our home servers wirelessly. Well, the day has arrived and Rovi (formerly Macrovision) is the company behind the technology. Rovi's LASSO media recognition software and Connected Platform provides users a comprehensive database [...]

Macrovision Changes Its Name to Rovi, Unveils New ‘Liquid’ Media Guide Platform for HDTVs

Big news today from Macrovision. The company has decided to rebrand itself as Rovi and is unveiling a new media guide platform currently dubbed "Liquid" that will make its way into Internet capable set-top boxes and HDTVs from Sony, Panasonic, Vizio, and others in the next couple years. According to the company's press release, Liquid [...]