Rovi and Delivery Agent Team Up to Provide Users ‘Shoppable’ TV Electronic Program Guides

Rovi and Delivery Agent are announcing today that they have formed a partnership that will bring TV owners with Rovi-powered EPGs the ability to make purchases of related goods showcased within or connected to specific programs using only their TV remote. As you can see in the screenshot above, The Biggest Losers' program page displays [...]

Comcast Finds 67% of Polled Subscribers Are Interested in Interactive TV Features

Lets leave the discussion of second screens on the side for a moment. Comcast found that participants polled from their Comcast Advisors Panel were either "very interested" (39%) or "somewhat interested" (28%) in having interactive TV (iTV) features where one could vote on the outcomes of a show, be polled, or request additional information on [...]