Netflix and Lionsgate get ready to Kick Ass in the UK

Netflix Heading Across the Pond After Lionsgate Agreement

The US DVD rental and media-streaming giant has recently outlined plans to launch its services in the United Kingdom and Ireland, expanding its base of operations into Europe. Netflix has just announced a multi-year licensing agreement with Lionsgate UK and says the UK and Ireland launch will happen early in 2012.

The agreement with Lionsgate UK means that Netflix users will be able to get instant access to the company’s titles on their choice of device, including tablets, TV sets, smartphones and games consoles.

Lionsgate has a wide range of high quality film content, as you might expect from a leading media and film company in the UK, and subscribers will be able to access older films from its catalogue, like Reservoir Dogs, Blair Witch Project, Kick Ass and Good Night and Good Luck and new offerings, such as The Hunger Game and The Expendables 2. Netflix will be in competition with film rental service Lovefilm, which Amazon acquired at the beginning of 2011.

Ted Sarandos, the Chief Content Officer of Netflix, said “Lionsgate is an important and successful supplier of television series and movies to us in all of our territories. We are proud to be the exclusive Pay TV home for Lionsgate theatrically released films in the UK and Ireland.” Netflix has had a spot of bother recently, losing subscribers in 2011’s third quarter, which is reckoned to be a response to the hiking of prices both for online streaming services and for DVD rental, covered by eHomeUpgrade back in July: Netflix price hikes

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