Apple TV Gets Cloud-based Streaming of Purchased TV Shows from iTunes

We got wind of something like this coming down the pike last year around this time. Now, we have a firmware update to Apple TV that brings purchased TV shows (not just rentals) — possibly movies and music later — from iTunes / Apple’s servers directly to your device for instant streaming. I like it! According to Daring Fireball, all purchases you make through Apple TV will show up under the “Purchased” section of the iTunes Store on your computer, iPhone, and iPad. In addition, Apple has added Vimeo support with the latest update.

Aside: Daring Fireball’s referenced support link is now throwing up a 404 error. Also, the new streaming feature may just be US-only at this time.

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Filed in: Content Providers, Streaming Media Devices