Netflix Now Offering Unlimited DVD and Streaming Plans Separately for $7.99/mo

Who doesn’t like unlimited? Netflix is now giving subscribers the option to pick DVD or Streaming-only plans for $7.99 a month — or both for $15.98. Not surprising, though, some commenters on Netflix’s blog aren’t pleased by the move (like those paying $9.99 a month for unlimited streaming + 1 DVD out at a time). The pricing changes are effective immediately for new members. Existing members will be transitioned on or after September 1, 2011. Interestingly, the reason for the move, Netflix says in their blog post, is that there is still “a very large continuing demand” for DVDs from both members and non-members looking into the service. What’s more, the $2 add-on Netflix was previously offering customers to their streaming plans made no financial sense to them, nor satisfied the people who just wanted DVDs only.

* FYI, the new “unlimited” DVD plan for $7.99/mo gives you one DVD out at a time. Ouch. So, yeah… the previous $9.99/mo option was a steal.

“Netflix members love watching instantly, but we’ve come to recognize there is still a very large continuing demand for DVDs by mail,” said Andy Rendich, Netflix Chief Service and Operations Officer. “By better reflecting the underlying costs and offering our lowest prices ever for unlimited DVD, we hope to provide a great value to our current and future DVD-by-mail members.”

Filed in: Content Providers

1 Reaction to “Netflix Now Offering Unlimited DVD and Streaming Plans Separately for $7.99/mo”

  1. Ryan Peters says:

    Fan-friggin-tastic. “The price of your 2 DVDs out at-a-time (Unlimited) plan will change to $22.98 (including $3.00 for Blu-ray)() (plus any applicable tax) a month starting with your next billing period on or after Sep 01, 2011.”

    I guess with flexibility comes screwing-with-your-current-customers.