Sony Embraces Microsoft’s PlayReady DRM Solution

Sony has just announced that they’re going with PlayReady to protect their content and provide users with new ways to enjoy their purchased and rented media. A quick look at Microsoft’s PlayReady page shows that Sony can allow users to download movies and begin watching them instantly, stream media to devices around the home, and even side-load content from, say, a PC to continue watching on their mobile device. PlayReady supports: MPEG Advanced Audio Coding (AAC), AAC+, Enhanced AAC+, H.264, Windows Media Audio (WMA) and Windows Media Video (WMV) formats. The first Sony product to support PlayReady is Sony’s latest Blu-ray Disc Player which launched this past February in U.S.

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Filed in: Content Providers, Industry Buzz, Streaming Media Devices