Clicker Analyzes How Amazon’s Prime Instant Video Library Stacks Up Against the Competition

Yesterday Amazon officially announced that its Prime membership holders were now going to be able to stream 5,000 movies and TV shows at no additional charge — a definite perk to a $79/yr service which formally only gave members free 2-day shipping or 1-day shipping for $3.99 on all orders. Now that the cat is out of the bag people are starting to speculate that Prime Instant Video is Amazon’s trojan horse to compete with the likes of Netflix and Hulu Plus. As such, analyzed all the content their bots were able to capture from each of the three services. Surprisingly, Amazon Prime Instant Video, according to Clicker’s chart, is actually a bigger threat to Hulu Plus out of the gate than Netflix. However, with a little effort, Amazon could definitely eat away at Netflix’s business if it decides to expand the Prime Instant Video library. Remember: Amazon’s already a great place to purchase/rent new release movie and TV show content — an area where Netflix is weak via its streaming offering. It’s just a matter of Amazon negotiating with its partners at this point.

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