Apple Gives Netflix a Pass on In-app Subscription Requirements?!


Wow, I can’t believe this news didn’t get more play. Earlier this month Business Insider reported that Apple has decided to give Netflix a pass on collecting its 30% cut from in-app subscriptions on iOS devices like the iPhone, iPod touch, and iPad. It’s really remarkable and completely hypocritical, in my humble opinion. While Apple is squeezing out every penny from any third party service that competes with Apple’s iTunes media empire, it has decide to give a pass to a chosen few (another being The Daily news app) to play on their devices. I’m wondering who else has received a golden ticket? Essentially, any digital newspaper, magazine, music, video, eBook service — many who are already operating on thin margins — have to pay Steve & Co. 30% of their app-based subscriptions revenues or get off the platform. This Netflix news should come as a surprise to NixiePixel who recently opined on the controversy (video below). I wonder what kind of reaction the Apple faithful would have if Netflix, Kindle, Hulu Plus, Rhapsody, and others all left the iOS platform for greener pastures? My take: any platform’s in-app subscription mechanism should be an option not a requirement for app developers.

Related Reading:
Gizmodo – Apple’s New Subscription Model Is Evil
TechCrunch – Why Are You People Defending Apple?
Ars Technica – FTC, DoJ in “preliminary” investigation of Apple subscriptions

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Filed in: Content Providers, Industry Buzz, Portable Media Players, Software


1 Reaction to “Apple Gives Netflix a Pass on In-app Subscription Requirements?!”


  1. Joe Johnson says:

    Wow..makes you wonder what Netflix and company ARE doing for Apple. Nothing is free.