Warner Bros. Tries the App Approach for Movie Delivery

Warner Bros. has just announced something special that, unfortunately, will probably (or not?) get pulled any day now for it not meeting Apple’s new App Store guidelines that prohibit apps “that are simply songs, movies, or books….” Essentially, what Warner Bros. is introducing is a iPhone / iPod touch / iPad compatible movie app for The Dark Knight (FREE to download and sample, $9.99 to watch) and Inception (FREE to download and sample, $11.99 to watch) that will allow users to stream or download a movie from the studio over Wi-Fi / 3G with DVD extra like features and social sharing. What do you say? Good idea that you’d like to see extended outside of Apple’s ecosystem? It seems this is the way digital movie downloads should have been packaged from the start. [via]


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Filed in: Content Providers, Industry Buzz, Portable Media Players, Software