IntoNow’s New Social TV / Audio Detection App Breaks New Ground

Say hello to IntoNow everyone. It’s a new Social TV app for the iPhone, iPod touch, and iPad (soon for Android, Web, etc.) that features a proprietary audio detection component called SoundPrint that can identify the TV show or movie you’re watching — pre-recorded, place-shifted, or live — with a press of a button. It’s actually pretty handy, if you think about it. Once a show is detected, users can dig deeper into the program (i.e. cast, characters, etc.), comment, or share what they’re watching via Twitter, Facebook, or on IntoNow’s social network. What’s more, your IntoNow buddies get notifications when you’re watching the same shows in real-time, you’ll see programs historically you and your friends share an interest in, and you’ll have one-click access to Netflix (with Queue support), IMDb, and iTunes. A demo is attached below, courtesy of IntoMobile. At first blush, SoundPrint sounds a bit like Nielsen’s Media-Sync technology, which detects the audio of the program you’re watching to provide interactive content on a second-screen like the iPad. However, SoundPrint’s sole duty right now is to identify what you’re watching from its catalog of programming indexed over the past 5 years. [via]


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Filed in: Industry Buzz, Portable Media Players, Software