Netgear Rebrands Roku’s XD Player as the Netgear NTV250

So the Netgear product label we spotted at the FCC, with Roku’s name on it, now has its purpose. Netgear has rebranded Roku’s new XD player as the Netgear NTV250available now at Fry’s. What’s interesting is the list price shown at Fry’s is $90.49, but you get an instant $10.50 savings bring the price down $79.99 (the same price as the Roku XD). FYI, the device has not been officially announced, but that may happen next week when, according to ZDNet, Netgear and Roku plan to give us all a “big announcement.” My guess it’s about the partnership, but ZDNet speculates that Netgear may be acquiring Roku, pre-IPO.

UPDATE 10/13/10: Netgear’s NTV250 product page is now live.

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Filed in: Industry Buzz, Streaming Media Devices