Niveus Media Goes All-in on Project Snowbird, Drops Consumer Windows Media Center HTPC Product Line


This is a bit of a surprise. Niveus Media is confirming that they have stopped making their high-end HTPC systems for consumers based on Windows Media Center. Instead the company will now be 100% focused on their new “TV Everywhere” platform dubbed Project Snowbird, which enables Cable and Satellite operators to securely stream their content provided on a TV set-top to subscribers via a DLNA/DTCP and Microsoft PlayReady-enabled mobile device or computer. The technology was first showcased at NAB 2010 (NAB press release and demos attached below). No doubt the wave after wave of low-power, silent, 1080p HD-capable SFF PCs have taken a bite out of their biz, but perhaps a change of direction — with the companies years of experience — will provide digital home consumers new options in terms of how they consume TV around the home. As you can see below, the client apps on both the iPad and Windows PC look pretty sharp. I wonder if they’re planning on supporting media streamers/clients in the future as well (something like this).

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NIVEUS MEDIA OFFERS TECHNOLOGY PREVIEW OF “PROJECT SNOWBIRD” TO GLOBAL TELEVISION SERVICE PROVIDERS

New technology provides secure interoperability between television set-top boxes and popular consumer digital media playback devices.

Las Vegas, NV – NAB Show – April 12-15 – Niveus Media, a leader in digital media software and hardware solutions, is excited to announce a technology preview of its new software platform designed for global television service providers, called Project Snowbird. This innovative new technology enables Cable & Satellite Operators to supply their customers with the ability to gain greater access to the television and movies they already pay for with their monthly subscription. Project Snowbird accomplishes this by facilitating the secure streaming and file transfer of protected television shows and movies from the set-top box to popular consumer electronics such as the PC, Mac and Mobile Devices which then become the ultimate companions to a consumer’s television viewing experience.

As a Digital Living Network Alliance (DLNA) member, Niveus has built upon DLNA Interoperability Guidelines along with Digital Transmission Content Protection (DTCP) standards to protect the outflow of content from the television service provider’s set-top box. Project Snowbird goes further to also transfer the protected content into a trusted security on the client end device, using technology such as Microsoft’s PlayReady®.

Niveus will be demonstrating Project Snowbird at the NAB Show in the Intel booth, # N1323.

For more information on Project Snowbird including images, please visit NIVEUS MEDIA OFFERS TECHNOLOGY PREVIEW OF “PROJECT SNOWBIRD” TO GLOBAL TELEVISION SERVICE PROVIDERS

New technology provides secure interoperability between television set-top boxes and popular consumer digital media playback devices.

Las Vegas, NV – NAB Show – April 12-15 – Niveus Media, a leader in digital media software and hardware solutions, is excited to announce a technology preview of its new software platform designed for global television service providers, called Project Snowbird. This innovative new technology enables Cable & Satellite Operators to supply their customers with the ability to gain greater access to the television and movies they already pay for with their monthly subscription. Project Snowbird accomplishes this by facilitating the secure streaming and file transfer of protected television shows and movies from the set-top box to popular consumer electronics such as the PC, Mac and Mobile Devices which then become the ultimate companions to a consumer’s television viewing experience.

As a Digital Living Network Alliance (DLNA) member, Niveus has built upon DLNA Interoperability Guidelines along with Digital Transmission Content Protection (DTCP) standards to protect the outflow of content from the television service provider’s set-top box. Project Snowbird goes further to also transfer the protected content into a trusted security on the client end device, using technology such as Microsoft’s PlayReady®.

Niveus will be demonstrating Project Snowbird at the NAB Show in the Intel booth, # N1323.

For more information on Project Snowbird including images, please visit www.projectsnowbird.com and follow the link to our corresponding Project Snowbird Facebook page.and follow the link to our corresponding Project Snowbird Facebook page.




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Filed in: Entertainment PCs, Industry Buzz, Software, Streaming Media Devices