Apple Unveils 2nd Generation Apple TV


The rumor became a reality today, folks. Steve Jobs unveiled the 2nd generation Apple TV in a form factor that fits in the palm of your hand (3.9 x 3.9 x .09 inches). The A4 chip powered device can access content online from popular services like YouTube and Flickr, as well as premium movies and TV shows in HD from iTunes and Netflix. In fact, TV shows can be rented from iTunes for $0.99 a pop and require no downloads since they — as well as HD movies — are streamed to the device on-demand from Apple’s servers (more on that below). As for the UI, it hasn’t really changed in appearance from the last update — though it now offers the ability to see an aggregated view of iTunes shared photo, music, video content on the network and can playback content zapped to it via an AirPlay capable device like the iPad, iPhone, or iPod. So the big news then is the new content partners (Steve has opened the gate to his walled garden a bit), AirPlay, and the device itself, which will be sold for $99 and available in the coming weeks. Missing: any kind of details regarding TV specific apps for the platform.

Image credit: gdgt

Just to clarify how streaming works on the Apple TV:

All streaming. No hassle.

Everything you want to watch — movies, TV shows, photos, and more — streams wirelessly to Apple TV. That way you don’t have to worry about managing storage or syncing to your iTunes library. HD movie and TV show rentals play over the Internet to your widescreen TV, while music and photos stream from your computer. Either way, all you have to do is click and play.

Apple Premieres New Apple TV for Breakthrough Price of $99

Rent Commercial Free HD TV Episodes for Just 99 Cents

SAN FRANCISCO—September 1, 2010—Apple® today announced the new Apple TV® which offers the simplest way to watch your favorite HD movies and TV shows on your HD TV for the breakthrough price of just $99. Apple TV users can choose from the largest online selection of HD movies to rent, including first run movies for just $4.99, and the largest online selection of HD TV show episodes to rent* from ABC, ABC Family, Fox, Disney Channel and BBC America for just 99 cents.

Apple TV also streams content from Netflix, YouTube, Flickr and MobileMe™, as well as music, photos and videos from PCs and Macs to your HD TV. Enjoy gorgeous slideshows of your photos on your HD TV using Apple TV’s selection of built-in slideshows. Apple TV has built-in HDMI, Wi-Fi, Ethernet and an internal power supply for easy set-up, and features silent, cool, very low power operation in an enclosure that’s less than four inches square—80 percent smaller than the previous generation.

“The new Apple TV, paired with the largest selection of online HD movie and TV show rentals, lets users watch Hollywood content on their HD TV whenever they want,” said Steve Jobs, Apple’s CEO. “This tiny, silent box costing just $99 lets users watch thousands of HD movies and TV shows, and makes all of their music, photos and videos effortlessly available on their home entertainment system.”

Apple TV users can now rent thousands of commercial free, HD TV episodes on iTunes® for just 99 cents, with up to 30 days to start watching and then 48 hours to finish—or watch multiple times. Users can also rent over 7,000 movies with over 3,400 available in HD, with most new releases available the same day they are released on DVD.

Apple TV also gives access to the Netflix streaming catalog for Netflix subscribers, and the ability to browse and search, rate content, add to or remove from your queue, or instantly stream straight to your HD TV. Apple TV users can also enjoy millions of YouTube videos, more than 200,000 podcasts, 4,000 Internet radio stations and personal photos from MobileMe and Flickr with several gorgeous new slideshow themes. Music, videos and photos can also be streamed from PCs and Macs, turning your HD TV into the hub of your home entertainment system.

Apple TV set-up is quick and easy with a single HDMI cable connection (HDMI cable sold separately). Just connect Apple TV to your HD TV, join a Wi-Fi network and with a few clicks on the seven-button aluminum Apple Remote, you have access to amazing content. Users can also control Apple TV with their iPhone®, iPad™ or iPod touch® using the Remote app, available as a free download on the App Store℠.

Pricing & Availability
Apple TV will be available late this month for a suggested retail price of $99 (US) and can be pre-ordered beginning today on Apple’s online store (www.apple.com). Apple TV, which comes standard with an aluminum Apple Remote, will be available through the Apple’s online store, Apple’s retail stores and Apple Authorized Resellers. Apple TV requires an 802.11b/g/n wireless network or Ethernet network, a broadband Internet connection and a high definition TV capable of 720p. iTunes TV show rentals and Netflix are only available in the US. Netflix features require account subscription. iTunes movies rentals are only available in the US, Australia, Canada, France, Germany, Ireland, New Zealand and the United Kingdom.

*99 cent HD TV rentals only available in the US.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.




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Filed in: Streaming Media Devices


1 Reaction to “Apple Unveils 2nd Generation Apple TV”


  1. andrewmclaughlin says:

    Very interested to see what the jailbreak team and apps that come out that enable some hacking. The inclusion of that micro usb port is just screaming for hackers. What is interesting is that there could be a hack on the aTV as well as on the iPhone/Pad/Pod to increase the functionality here. The biggest killer is the 720p limitation. Boxee Box getting more interesting.