Alereon-based Imation Link Wireless Display Solution Now Available for Purchase

Remember the Alereon NoWire Wireless USB Extender we all got a glimpse of back in January? Well, Imation has licensed the technology from Alereon and rebranded it as the Imation Link Wireless A/V Extender. The ultra-wideband wireless PC-to-TV solution, compatible with Mac and Windows PCs, will retail for $149.99 and be capable of displaying your PC’s video in up to 720p, photos up to 1080p to your HDTV via HDMI through its receiver with stereo audio. Interestingly, the product supports two operation modes: Mirror and Desktop. Mirrored transmits exactly what’s on your PC’s display as you see it, while Desktop mode allows you to pick a piece of media to playback solely on the TV (could be a handy way to watch movies stored on your desktop PC back to your living room — range limit, though, is 30-feet). A demo from Alereon is attached below (Imation’s demo: here).


See The Big Picture With Imation ‘LINK’

New, Imation Link Wireless Audio/Video Extender streams content from your computer to your TV or projector using fast, reliable Wireless USB technology

OAKDALE, Minn. (Aug. 25, 2010) – Imation Corp (NYSE: IMN) today introduced the Imation Link™ Wireless A/V Extender designed to stream content from your PC or Mac to a television or projector.

Imation Link projects audio and high-definition video content – Internet TV, movies, photos, computer games and even business presentations – to a television or projector without the hassle of tangled cords or costly cables. Unlike any other wireless-sharing solution today, the PC- and Mac-compatible device supports high-definition video (up to 720p), high-resolution photos (up to 1080p) and stereo audio. Using ultra-wideband wireless USB 2.0, the Imation Link delivers significantly faster transfer speeds and lower power consumption than traditional WiFi.

“With Imation Link, you can watch your favorite movies streaming online or from a DVD, keep up with the latest TV shows and videos from sites like YouTube and Hulu, play your favorite computer games, and even video chat with friends and family – all on a big screen,” said Jason Elles, global brand manager for Imation. “And because the link uses wireless USB 2.0, an industry standard ultra-wideband technology, it is a reliable and secure way to stream digital audio and video assets, making it perfect for both home or business use.”

Sleek Design and Convenient Installation

The Link’s sleek design includes an attractive, fin-shaped receiver in glossy black that connects to your TV or conference room projector using HDMI or VGA input. The wireless transmitter connects to a standard USB port on a laptop or desktop. With all the PC necessary drivers included on the USB transmitter, there’s no complicated network setup, and no downloading required. A Mac driver is also enclosed on a CD for installation.

Speed and Stability

The Link features a directional antenna for improved performance, enabling up to 30-feet of wireless line-of-site range. Because it uses Wireless USB one-to-one connectivity, you’ll never experience Wi-Fi interference.

Extended Desktop Mode

You can enhance your viewing experience through the extended desktop mode feature. Either duplicate the image on your computer in “mirror mode” on your TV, or drag content from the computer to the TV to create an extension of your “desktop”


The Imation Link receiver is 10.875” by 4.0” x 5.5” and comes in satin black. The system is compatible with Windows XP, Vista or 7 and Mac operating systems. In addition, Imation Link’s Certified Wireless USB 2.0 technology seamlessly works with other Certified Wireless USB products.

Pricing and Availability

The Imation Link is available in the United States at and other select distributors for a manufacturer’s suggested retail price of $149.99.

About Imation Corp.

Imation Corp. (NYSE: IMN) is a leading global technology company dedicated to helping people and organizations store, protect, and connect their digital world. Our portfolio of data storage and security products, electronics and accessories reaches customers in more than 100 countries through a powerful global distribution network. Imation Corp.’s global brand portfolio includes Imation, Memorex, XtremeMac, and TDK Life on Record brands. Additional information about Imation is available at

Imation, the Imation logo, Link, Memorex, the Memorex logo, “Is it live or is it Memorex?” and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are the property of their respective owners.

The TDK Life on Record logo is used under a trademark license from TDK Corporation.
TDK Life on Record is not affiliated with LifeOnRecord.

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Filed in: Peripherals, Streaming Media Devices