Rovi Home Network Media Syncing Automotive Solution Announced

Rovi Automotive Solution Diagram

Big news today. Many of us have been waiting for the day when our cars would be smart enough to sync media content from our home servers wirelessly. Well, the day has arrived and Rovi (formerly Macrovision) is the company behind the technology.

Rovi’s LASSO media recognition software and Connected Platform provides users a comprehensive database of metadata consisting of 1.2 million TV episodes, 500 thousand movie titles, and 15 million music tracks that can be tapped into when the car accesses and plays digital files. The Rovi Automotive Solution, in addition, leverages industry standard technologies like DLNA / UPnP (works with Windows 7 ‘Play To’) and supports several DRM standards for ultimate format compatibility.

The system, according to Rovi, “treats the infotainment system in the car as another device connected to the home network, and allows the transfer and sharing of digital content for enjoying on the go.”

Products using the new Automotive Solution will come from both automotive OEMs and aftermarket manufactures with Kenwood already on track to announce a product of their own.

Core Features
Media Lookup – Provide descriptive entertainment data about physical media, including CDs, DVDs and Blu-ray Discs, with associated information (includes regional databases and customizable fields).

Search – Offer user-driven media recognition capabilities to search a wide variety of devices and enable text-based file lookup on headunit or from remote devices (e.g., MP3, iPod, USB, mobile phone).

Update Service – Increase geographic reach, with periodic, region-specific updates to embedded databases via removable media or access to home network.

Content Transfer – Add headunit to a home network to enable transfer of audio files and metadata to a vehicle from standards-based devices throughout the home.

Synchronization – Allow users to gain information on “favorites,” unrecognized CDs or cached files with the ability to synchronize files between the car and home network.

Device Sharing – Provide access to media stored on external devices via USB and standards-based connectivity.

Metadata – Facilitate content discovery with deep entertainment metadata that supports multiple content types and a variety of editorial and image options.

Rovi Launches Media Discovery and Connectivity Solution for the Car

Automotive Infotainment Solution Enhanced with Rich Descriptive Information Streamlines Sharing of Digital Content to the Car

Santa Clara – 11/10/2009 – Rovi Corporation (NASDAQ: ROVI) today introduced Rovi’s Automotive Solution, a digital media platform that can help automotive OEM and aftermarket manufacturers build elegant car infotainment systems with the ability to recognize and share digital media with devices on the home network. The solution, a combination of Rovi’s LASSO™ media recognition software and Connected Platform networking technology, provides descriptive details on CDs, DVDs, Blu-ray Discs, and digital files played in the car. It treats the infotainment system in the car as another device connected to the home network, and allows the transfer and sharing of digital content for enjoying on the go.

“With ever growing amount of content – music and movies – being played in the car, the vehicle is an extension of the digital home. As this trend continues, auto manufacturers are looking at how they can enhance the in-car entertainment experience,” said Corey Ferengul, executive vice president of product management and marketing at Rovi Corporation. “Rovi’s world-class metadata and innovative connectivity capabilities simplify the design process and provide drivers an entirely new way to discover, manage and enjoy their content on the go.”

In designing its in-car navigation system, Kenwood wanted to provide consumers with a better experience for enjoying their music. By integrating Rovi’s capabilities into its system, Kenwood added unique features that allowed users to receive information on titles, artists, albums, files and genres. This provided the end consumer with an enhanced content discovery experience.

Rovi’s Automotive Solution can help provide a seamless in-car experience that enables drivers to take their favorite playlists on the road, and look up, discover and share content. Powered by Rovi’s extensive metadata library and based on DLNA and UPnP standards, the solution supports several media protection standards and the newly-released Windows 7 ‘Play-to’ capability.


  • Media Lookup offers consumers the ability to utilize Rovi’s vast metadata library to identify, tag and manage their digital content.
  • Rich Entertainment Metadata provides extensive information on a variety of music and movies and supports multiple content types from CDs, digital files, DVD, Blu-ray Discs.
  • Software Update provides periodic updating of embedded databases via removable media or home network connectivity.
  • Content Transfer allows for transfer of audio files and metadata to the vehicle from standards-based devices on a home network.
  • Device Sharing enables interoperability of portable devices via USB and standards-based connectivity.

The Rovi Automotive Solution is available now. For more information go to

About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds over 4,200 issued or pending patents and patent applications worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Rovi can be found at

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Filed in: Streaming Media Devices