Sonic to Deliver 3D Movie Experience via PC to 3D-Ready HDTVs and PC Displays

NVIDIA GeForce Vision Box

I’m still trying to wrap my head around this one. Sonic says they will be releasing 1080p 3D movies through their CinemaNow service in the near future. Good news, right? Well, according to the company’s press release, in order to view the movies you’ll need to a install Sonic’s software on your Windows PC, have a NVIDIA GPU to decode the movie, a 3D Vision-Ready display like the Samsung SyncMaster 2233RZ or ViewSonic FuHzion VX2265wm, and a pair of 3D vision glasses. Additional details on NVIDIA 3D Vision can be found here. I don’t know… the requirements make the whole offering a bit limited. It would be nice to see the service work with networked Blu-ray players or networked HDTVs at some point in the future.

Sonic Clears Path for 3D Movie Downloads

Sonic Products and Technologies Including Roxio CinemaNow Provide Complete Solution for the Preparation, Digital Delivery and Viewing of 3D Entertainment in the Home

Novato, California (July 21, 2009) — Sonic Solutions® (NASDAQ: SNIC) is leveraging its broad range of Hollywood to Home™ digital media applications, technologies and services, including its Roxio CinemaNow® movie delivery service, to provide consumers a convenient way to access and enjoy 3D movies at home. Sonic’s solution for the digital delivery of 3D entertainment includes professional tools for preparing content for electronic distribution and sell-through, services for delivery of device-optimized 3D content, and software for PC playback.

“The same consumers demanding the finest in home video quality and convenience are now expecting to soon enjoy the score of new 3D theatrical releases in the comfort of their homes,” said Richard Doherty, Research Director for The Envisioneering Group. “All the studio heads, cinematographers and technical wizards that we enjoy a dialogue with are confident that 3D in the home will soon become the next entertainment breakthrough. Sonic’s long experience in providing tools that empower Hollywood to deliver movies into homes on disc and savvy in streaming content to CE platforms through CinemaNow will surely help propel 3D out of the theatre screen and literally into living rooms around the world.”

Sonic is teaming with a number of industry leaders to ensure the 3D content delivered can be enjoyed across a range of 3D-capable devices. To provide a stunning visual experience for PC users, Sonic has teamed with NVIDIA. 3D movies from Roxio CinemaNow will be optimized for NVIDIA® GeForce® graphics processing units (GPUs) and the Roxio CinemaNow player will support NVIDIA 3D Vision® and 3D Vision-Ready displays, including the Samsung SyncMaster 2233RZ and ViewSonic® FuHzion® VX2265wm currently in the market for 3D gaming.

“NVIDIA has pushed technological and design boundaries to deliver an unrivaled 3D gaming experience,” said Ujesh Desai, vice president of GeForce business at NVIDIA. “Now, through our collaboration with Sonic and integrated support for Roxio CinemaNow content across our entire line of 3D Vision-capable GPUs, including the GeForce GTX 295, 285, and 275 processors, we hope to introduce millions of customers to the immersive world of 1080p 3D premium movies at home.”

3D movies from CinemaNow will be delivered via the PC, which will perform the necessary decoding to display them on both 3D-ready PC displays and 3D-ready digital TVs and projectors. Unlike older anaglyph (colored glasses) solutions, this solution provides a true and compelling 3D experience, much like that created by today’s digital-theater systems. Sonic is also collaborating with consumer electronics manufacturers in order to deliver 3D content directly to next-generation connected HDTVs and Blu-ray Disc players.

“Technical advancements by industry leaders such as Mitsubishi Electric, NVIDIA and Samsung have created the necessary display and processing platforms to bring the 3D cinematic experience home,” said Dave Habiger, president and CEO, Sonic Solutions. “Now through Roxio CinemaNow we will enable consumers to conveniently access 3D entertainment instantly and enjoy its depth and impact on the small screen from the comfort of their couch.”

Sonic has relationships with more than 250 content providers and a content portfolio that includes entertainment from all major Hollywood studios and independent distributors. Roxio CinemaNow offers a massive selection of premium video entertainment for rental or purchase, including new releases from major Hollywood studios often on the same day the DVD is available in stores. CinemaNow’s cloud-based media services power devices from multiple manufacturers, forming a connected ecosystem that consumers can use to seamlessly choose, move and view video entertainment.

The CinemaNow ecosystem currently includes PCs, connected TVs, set top DVRs, Blu-ray Disc and mobile media players from leading manufacturers such as Archos, Dell, HP, LG, Microsoft, Nintendo, Pioneer, Samsung and TiVo. As well as being available on a range of consumer electronics, Roxio CinemaNow is currently powering internet movie stores for Lionsgate, Warner Bros. and Blockbuster, and is instantly accessible through

About Sonic Solutions
Sonic Solutions® (NASDAQ: SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home™ applications, services, and technologies. Sonic’s Roxio® products enable consumers to easily manage and enjoy personal digital media content as well as premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

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