Blockbuster to Deliver OnDemand Movie Service to Samsung HDTVs and Blu-ray Players by Fall 2009

Samsung HDTV with Blockbuster OnDemand

In a joint press release with Samsung, Blockbuster is announcing that later this Fall they will begin offering their OnDemand movie service via select Samsung HDTVs and network Blu-ray players. (I’m sure other partners will be announced later.) What’s interesting, is that in order to do this, Blockbuster must have updated their OnDemand service to provide instant streaming similar to Netflix to support these devices instead of progressive download playback — which is how their own hard drive based 2WIRE MediaPoint Player works. What would really be lame (depending on your point of view), however, is if the new service required one to attach an external USB hard drive in order to use the service. Someone please tell me that’s not the case. [via + image credit]

Blockbuster and Samsung Sign Agreement to Deliver BLOCKBUSTER OnDemand Services to Select Samsung HDTVs, Home Theater Systems and Blu-ray Players

Millions of homes across America to gain access to BLOCKBUSTER OnDemand movies

Samsung products to also be sold at select BLOCKBUSTER(R) stores and online at
RIDGEFIELD PARK, N.J., and DALLAS, July 14 — Blockbuster Inc., a global leader in entertainment, and Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, today announced they are joining forces to enable consumers to access Blockbuster’s vast and growing library of premium digital entertainment via select new Samsung HDTVs, home theater systems and Blu-ray players. The new services will be available in the fall of 2009 and are expected to provide millions of homes across America access to Blockbuster’s digital library of movies. Additionally, as part of the agreement, Blockbuster OnDemand will have preferred positioning on the Blu-ray interfaces.

The BLOCKBUSTER OnDemand service provides comprehensive on-screen search and browsing capabilities, as well as full details, ratings, trailers, and other information about each movie directly on the television, eliminating the need for customers to manage a viewing queue on their PC. Once a customer rents or buys a movie, they simply press play to begin instant viewing. Blockbuster’s adaptive streaming technology ensures quality viewing with immediate and uninterrupted playback.

“This agreement underscores the growing opportunities around digital delivery and the plan to make the BLOCKBUSTER brand as available on screens as it has always been on storefronts. The Blu-ray players BLOCKBUSTER will feature represent the perfect bridge between physical stores and digital delivery by providing streaming digital access to the newest hit movies and high definition Blu-ray product, which is available in our stores and through BLOCKBUSTER By Mail,” said Jim Keyes, Blockbuster Chairman and CEO. “We look forward to working with Samsung to showcase their select products in Blockbuster stores while making Blockbuster’s digital library available in homes across America.”

“Samsung constantly seeks ways to provide greater value to consumers through innovation and connectivity,” said Tim Baxter, President of Samsung Electronics America. “Our strategic alliance with Blockbuster means that we will provide consumers another significant avenue to access rich content and a great viewing experience.”

The alliance also includes the sale of Samsung Blu-ray players with the integrated BLOCKBUSTER OnDemand service at Blockbuster’s thousands of participating corporate-owned stores and franchise stores and online at, in addition to Samsung’s existing retail channels.

The companies expect to have the BLOCKBUSTER OnDemand service integrated into new Samsung Blu-ray disc players and HDTVs by the fall of 2009. Consumers who already own select 2009 Samsung Blu-ray players and home theater systems, as well as Samsung LCD and Plasma HDTVs Series 650 and above, and Samsung LED HDTVs Series 7000 and above, can access the BLOCKBUSTER OnDemand offering at no additional charge by conducting a firmware upgrade (Blu-ray players and home theater systems) or downloading the BLOCKBUSTER OnDemand widget (HDTVs).

About Blockbuster

Blockbuster Inc. (NYSE: BBI) is a leading global provider of in-home movie and game entertainment, with more than 7,200 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit for more information.

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Filed in: Content Providers, Streaming Media Devices

1 Reaction to “Blockbuster to Deliver OnDemand Movie Service to Samsung HDTVs and Blu-ray Players by Fall 2009”

  1. Greg says:

    Wow, this is cool. I just bought a Samsung 7000 series LED TV on the weekend. I love how you can hook up an external hard drive to it, and play movie files directly (though no QuickTime). You can check stock quotes, weather, and Yahoo! news too by connecting a network cable into the back. You can’t check email or browse the web, though.