Warner Bros. & DivX Team Up for Online Retail Distribution

Divx LogoAccording to a shared press statement (attached below), Warner Bros. Entertainment will begin making their entire movie catalog available to online retailers for distribution starting this month in a “secure format.” Initially, only standard definition (SD) format movies will be available with high definition (HD) flicks to follow September 2009. All movies are said to be compatible with all DivX Certified DVD players, Blu-ray devices, gaming consoles, media streamers, and handhelds. For more info on DivX’s DRM platform click here – esentially, DivX DRM ties content to a user instead of tying content to a particular device or set of devices.


Warner Bros. Licenses Content for Distribution on DivX Certified® Consumer

DivX, Inc. (NASDAQ:DIVX) and Warner Bros. Entertainment today announced an agreement that will enable online retailers to offer Warner Bros. titles in the high-quality DivX® standard definition format in October 2008 and high definition format in September 2009 for playback on DivX Certified® consumer electronics devices.

The wide-ranging agreement covers all titles available for digital distribution in the Warner Bros. catalogue including current and back-catalogue major motion pictures and television programs. All titles offered in the DivX format are compatible with a variety of DivX Certified devices from major consumer electronics brands, including DVD players, Blu-ray devices, gaming consoles and more. The agreement allows retailers who sign additional agreements with DivX and Warner Bros. to offer Warner titles in the DivX digital media format.

“Using the DivX secure format is in keeping with our overall digital distribution strategy,” said Jim Wuthrich, Senior Vice President, Warner Bros. Digital Distribution. “The visual quality, security and widespread interoperability of the DivX format offers an excellent means for consumers to enjoy Warner Bros.’ content whenever and wherever they desire.”

“Warner Bros. offers an extremely compelling catalogue of premium, high-quality content enjoyed by consumers all over the world,” said Kevin Hell, CEO of DivX, Inc. “We’re very excited to work together to offer consumers premium content on any DivX device, from the PC to the living room and on the go.”

For more information about DivX, visit www.divx.com. To learn more about Warner Bros. Entertainment visit www.warnerbros.com.

About DivX

DivX, Inc. is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the “three screens” comprising today’s consumer media environment – the PC, the television and mobile devices. Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

About Warner Bros. Digital Distribution

Warner Bros. Digital Distribution (WBDD) was founded in October 2005 to manage Warner Bros. Home Entertainment Group’s electronic distribution streams over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional video-on-demand, subscription video-on-demand, wireless and more. WBDD also oversees the WBHEG’s worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space.

About Warner Bros. Home Entertainment Group

Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and transactional VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles.

Tags: ,
Filed in: Content Providers, Industry Buzz